New website, coming Fall 2009!

This fall we should be launching our new website with the help of DMInsite for web design and Adobe’s Scene 7 rich media platform. Great change is coming and it’s something we hope that all our customers will appreciate.

The website we have currently was first built over 7 years ago and has evolved rather slowly over those 7 years into what you see today. During these 7 years a great deal has changed on the internet.

The following figure from Internet World Stats is a table showing the number of internet users in the United States over the past 8 years.

YEAR Population Users % Pop. Usage Source
2000 281,421,906 124,000,000 44.1 % ITU
2001 285,317,559 142,823,008 50.0 % ITU
2002 288,368,698 167,196,688 58.0 % ITU
2003 290,809,777 172,250,000 59.2 % ITU
2004 293,271,500 201,661,159 68.8 % Nielsen//NetRatings
2005 299,093,237 203,824,428 68.1 % Nielsen//NetRatings
2007 301,967,681 212,080,135 70.2 % Nielsen//NetRatings
2008 303,824,646 220,141,969 72.5 % Nielsen//NetRatings

As you can see; the internet usage in the US has just about doubled over the past 8 years. Since our switch to Verndale in 2002 the site has had one real face-lift that only changed the look of the site and didn’t really affect the underlying capabilities of it – this was four years ago. We hope that with this new website we can make it easier for you to get what you want in a much improved manner.

In 2008 alone our website brought 10.51% more visits than 2007 and generated 1.66 million pageviews. These numbers are nothing compared to Amazon or Google but if you look at how far we have come; the first year that we had analytics running on our website it had 90,000 visits but in the past 6 months of 2009 we have had almost 70,000 visits. With an increase this big in visitors it’s definitely time for a change, we realize that it isn’t the easiest thing to purchase off our website and we hope to improve customer experience come this fall.

Along with the new website we will be rolling out a personalization system for some of our most popular products which we hope will not only give you a way to preview your product before you get it, but at the same time also reduce any discrepancies between what you want and what you get.

For a little bit of nostalgia and to take a peek at what our website looked like many years ago you should check out the “Wayback Machine”, specifically here. You can even see what our website looked like when it first launched way back in 1997.

Having a new website not only makes the job easier for the web team here at Hodges but it improves the experience you have when you buy something off our website.

We are looking for customer feedback; what sort of things would you like to see on the new website, and what sort of things could we change to make purchasing your awards on www.hodgesbadge.com an easier task for you? Put your thoughts and suggestions in the comments section, we would love to hear them.

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About our ribbon company

Here is something that I wrote over a year ago.  It never got used in any marketing piece, but I still like it.  Let me know what you think.

About Our Award Ribbon Company

Welcome to HodgesBadge.com, the nation’s best web site for award ribbons, medals, engraved silver and buttons. We are the internet division of Hodges Badge Company, which has been manufacturing and selling top quality award ribbons since 1920.

As a fourth generation, family-owned and operated awards business, our values and goals all revolve around the people that make our success possible – our customers and employees. We have an experienced staff of true professionals that are fully committed to a level of quality and customer service that is second to none in the awards industry. Our philosophy has always been quite simple; bend over backwards for the customer – at any cost – and treat them, as you would wish to be treated.

You can take advantage of our expertise with just a click of the mouse. Whatever your needs are – from full color dye sublimated ribbons, to horse show awards and custom medals, – we can handle your project every step of the way. From initial design to final delivery – we will design, manufacture and ship – all in house. We are all eager to serve you in the most efficient and responsive manner possible.

President and CEO, Rick Hodges, guarantees your satisfaction. “We treat every job like it was our own and our top priority is the customer, period. We offer customers the convenience of one stop shopping, without sacrificing the quality and service that is desired. We stand behind everything that we produce and we are both confident and proud to offer you 2 unconditional guarantees”…

1) Quality Guarantee:

When it comes to quality, there is no substitute. Pretty good isn’t very good at all. It needs to be the best it can possibly be. We assure you that the quality of our craftsmanship will meet or exceed industry standards by any measure. If at any time we fail to meet these quality standards, we will, without any question, redo the job at our cost. We will expedite the production of any redone materials to the best of our ability – including express shipping at our cost when necessary. If, for some reason, reprinting is not an option, we will refund 100% of your money.

2) On-Time Guarantee

We realize that timeliness is an equally critical component to the quality of printing and customer service that we provide. We take great pride in the manner in which we produce every job – right down to the final delivery. When we give you a date that we will ship your job, consider it done. If for any reason, other than an act of God or major equipment failure, we don’t ship it when we say, we will not only absorb the shipping cost, you won’t pay a dime for the ribbons.