As I travel across the country speaking to customers at different fairs, events, and trade shows, I usually find myself pointing out ways to help a customer cut costs on their award order. They (the customers) are almost always surprised that someone who works for Hodges would do something that could directly result in the customer spending less with our company. The truth is, I’m not the only one who’s in the habit of helping people save money. Our Customer Service reps do it on the phone all the time.
Just why do we do this? What matters most to the company is customer satisfaction and loyalty. Yes, what could have been a $200 ribbon order may now be $170, but their satisfaction will often merit a repeat purchase. And a satisfied customer is more likely to spread the word about Hodges Badge to others that need to buy awards. Just think of the money word of mouth saves us in advertising (haha!).
Do you have an example of a time one of our reps helped save you money on your order? Or maybe you have a tip on how to use a product that could help others buying awards? For a list of ideas, check out one of our other posts here.