Traveling Back in Time

Earlier this week, I was heading to dump my paper recycling into the larger office bin, when I noticed a box of catalogs that looked quite different than the ones we are used to browing through today.  I did a little digging, and found that the catalogs went back to the early 1960s.  I thought you, readers, would be interested in seeing what our “vintage” catalogs looked like, so enjoy the pictures for a brief trip down memory lane…

In the early 1960s, our catalog was really a 24 page pamphlet

Products sold in 1964 included individually lettered felt banners and 3-streamer ribbons

In the pre-computer era, we used illustrations to demonstrate how to use products like this flagpole ribbon

These fair rosettes were probably just as popular as horse show rosettes at the time. Also note the metal rosette centers.

We didn't even have an order form until the 1970s. This letter was used to demonstrate how a customer should request their ribbons.

Catalogs in the late 60s and early 70s used a variation on this cover with a diagonal row of stock designs.

By the mid 70s catalogs were in full color and some of the products (like the Beauty) more closely resemble what we produce today.

In the 80s and early 90s we manufactured European style rosettes.

Is there any particular product  or catalog you remember from years past?  I’ll do my best and attempt to dig it up for the blog!

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4 thoughts on “Traveling Back in Time

  1. These are great! I hope to see more pages from them posted in the future. I’m old enough that I not only have lots of the ribbons in my collection, but I remember the catalogs too! Hope you keep them around as part of the company history.

  2. Pingback: September Blog Carnival of Horses | EQUINE Ink

  3. Pingback: 2010- A Year in Review « Hodges Badge Company's Blog

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