I am really excited about some new catalogs that we are mailing soon. I just finished proof reading a copy of our upcoming Athletic catalog. We have changed formats, and this book will show up in the new “slim jim” format that is post office friendly. Sue (our art director) has gone to town with new photography, new products and a host of other improvements that everyone is bound to love. For example, the longer format of the slim jim really helps to show off ribbons – which are long and skinny to begin with.
In addition, we have done new photography for almost the entire book. The medals look classier and everything really ‘pops’. I hope that our customer’s love the catalog.
I get to see the new school catalog in a couple of days. I hope that the results are similarly encouraging!